Inside Secrets To Sponsoring MLM Distributors With Newspaper Advertising
Inside Secrets To Sponsoring MLM Distributors With Newspaper Advertising
It seems that every week, I have a customer or client ask me, Can you really sponsor new MLM distributors using newspaper advertising?
My response is always the same. Absolutely! The 2nd mlm program I ever joined, my sponsor found be from an add that I responded to in our local paper. Over the next 4 years my organization earned him nearly ½ million dollars. How do you think he would answer that question?
Over my career I have sponsored well over 100 new distributors with effective newspaper advertising campaigns, and added well over 1000 members to my team, by duplicating these effective campaigns throughout my organization.
From time to time I hear statements like:
“My upline says running ads to sponsor distributors is a waste of time” or “I tried to recruit with newspaper ads and it didn’t work for me”
My response is always the same, who taught you to recruit with newspaper advertising. Nine times out of ten, they just tried it on their own, with absolutely no education or training from someone who had successful newspaper advertising campaigns.
There are several small nuances that make the difference between a advertising campaign that works and one that bombs. Let me share a couple of those with you.
#1 Always run your advertising into a voice mail box. The worst thing in the world that can happen is for a good prospect to respond to your advertisement and you not be mentally ready for the call.
What if you are in the middle of changing the diaper of your screaming child, or grandchild? What if you and your spouse are in the middle of a heated discussion?
All ads should be run into a voice mail box. That way, WHEN YOU ARE READY, you can sit down and get your head together and call all your leads one after another with a clear, focused, mind.
#2 Take control of the conversation with questions. The person asking the questions is in control.
Why did you respond to the add?
What are you looking for?
Do you have any leadership or management abilities?
These are all good questions to ask your prospect. Then after a serious of questions, a great statement to wrap things up is:
“Based upon what you have shared with me, I would like…
Whatever your play 2 is.
I would like to invite you to listen in on our corporate conference call.
I would like to invite you to be my quest at our business overview.
I would like to mail you a DVD that will give you an overview of our company, and the type of person we are looking for, after watching the DVD if you have an interest and you feel you are the type of person we are looking for we can go to the next step.
Just these two concepts alone will make a drastic positive difference on your newspaper recruiting campaigns.
Send all prospects to a voice mail box and take control of the call with questions. If you would like to learn more tips for running successful newspaper campaigns just follow the information in the resource box below.
Dale Calvert is the CEO of Calvert Marketing Group, a training, consulting, coaching and seminar company for the Network Marketing Industry. He specializes in how to create leads for your business. You can find a directory of his websites at http://www.DaleCalvert.com and information on his best selling How to Recruit Distributors with newspaper advertising course at http://www.NewsPaperSponsoring.com