What Happened to My Downline
What Happened to My Downline
I recently saw a forum discussion titled “Why do they quit?”
Some of the answers were what we have all heard before: “The work was too hard” or “They were sold on getting rich NOW”, or “They couldn’t understand the product”.
STOP!!! IT HURTS!!
Okay, let’s get this straight. I have quit a home based opportunity, before. Yes, it’s true. I was disenchanted with the help my upline had promised. It wasn’t there.
Bad Reason? Yes, I agree. But I was young and impressionable .
People are prone to quit for two very basic reasons:
1. It was easy to get in – low cost, so getting out is not painful.
2. The “team” is always changing how they do things and it is too overwhelming!
That’s it. Is it too simple? Maybe. Sometimes it is hard to tell because those that are quit are probably not likely to take an exit survey to tell us exactly why they quit.
Now, what can we do to get past these two reasons?
1. We need to convince them that this is a commitment and to treat this like a multimillion dollar business.
This is a matter of your leadership. Don’t let them skip the first important steps of setting their goals and sharing why they are doing this. But you can’t babysit them, either.
2. Have a system in place where the person can just plug into.
This is IMPORTANT!!
We all know that a hamburger from McDonald’s is nothing to write home about. But why are they so successful? Because Ray Crock, the founder, knew that it wasn’t the burger that was going to make the business – it was volume. He developed a system where many stores could all operate with the same products – duplication!
Teenagers came in (I was one of them in 1977) and pushed buttons to start timers, flipped the quarter-pounders on the beep, squirted one measured glob of mustard, ketchup, 2 pickles, and butterflied the cheese if cheese was ordered. It was a system anyone could learn and use.
Does your opportunity have a system? Does your team have a system? Is it streamlined? Do you have a step by step formula for success?
If your company doesn’t have one, it’s time for you to write one! That may be a different article. I will have to ask Michael if he wants a follow up. 
Here is a trick that I use to find out if a prospect will succeed before he or she even signs up!
Ask this question: “What personal development book or program are you reading or listening to?”
Of course this is when they call or email me. I don’t do cold calls. I don’t need to.
Anyway, if they hem and haw on this question, I don’t need them, and they are not ready for MLM. Of course, I don’t call until they have qualified themselves through my system, but that is another story. Cold calling is way old school.
That brings us to the real product of Network Marketing.
What? It’s not Noni Juice? :0
The real product in MLM is not a gasoline additive, weightloss, or skin care products. The product is leaders. You have to develop leaders. Leaders will reveal themselves through thick and thin.
Develop your leaders, the one that is standing with their hand up saying I am ready. Develop leaders and they will not quit. You will still have tire kickers, lookie lous and mlm junkies, but when you get a few leaders going, they can start developing their leaders.
Work yourself out of a job as mentor by developing mentors.
To your success!!
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