Good MLM Prospects Have 8 Bad Thoughts

Good MLM Prospects Have 8 Bad Thoughts

When you understand what goes on in the heads of good MLM prospects, you’ll be one step closer to capturing their hearts and minds by giving them what they want. Be sure in writing copy for your website that you are always aware of these 8 key MLM prospect thoughts:

1. “I don’t give a flying fig about you!” Your prospect really doesn’t care about you or your business. You’ll waste a lot of money if you think they do. The ONLY thing your visitors care about is, “What’s in it for me?” One way to help appeal to your visitors’ self-interest is to write your web copy in the second person, from the “you” viewpoint, not the first person, the “I” viewpoint. And make sure your personal contact information (including photo) is available on your website, so prospects know there is a real person behind the site.

2. “You’ve got 7 seconds to convince me. The clock is running!” If you start slowly and build, they’re long gone. You have to catch their attention NOW. Your headline and first couple of sentences must grab them. You want to excite them about some benefit they really want … and quickly offer proof, so they’ll keep reading.

3. “I don’t believe you.” People are skeptical, skeptical, skeptical. They don’t know you, and you have NO credibility with them. They think you’re a lying cheat trying to steal their money with worthless products or a dead-on-arrival MLM opportunity. Over time, your goal is to build “know, like,