Network Marketing Business Opportunity – What You Need To Know About The 80/20 Rule

So much is made of the 80/20 rule in all facets of life and the fact is, while it’s never really these exact splits, the term basically means the bulk of effort within most circumstances usually comes from the few as opposed to the masses.

In internet network marketing, the 80/20 rule is definitely applicable and in some respects, causes lots of frustration for business owners. This frustration stems from the fact that from ten signups, a business owner would be optimistic that they will get active participation from most if not all of their prospects.

But the truth is, one or two will take the ball and run with it while the others will lay idle for whatever reason. In an inter-network marketing business, some will build a business, some will simply want to market and sell products, some will just want to use the products while the majority will do absolutely nothing at all.

The question is, should these people have been signed on in the first place? We’re these people found in a hit and miss fashion? The likelihood they were is high which gets back to the point that targeted marketing needs to be applied.

Haphazard Prospecting Methods

Some of the hit and miss methods include the dreaded three foot rule which means everyone who’s within three feet of you is a prospect. That’s rubbish. This is one of the reasons there is such a huge attrition rate existing within the industry.

The problem lies in the fact these people are not targeted prospects. If you have to go chasing down and harassing people to take a look at a network marketing business opportunity then you’re missing the mark. You’re not getting it.

These are the prospects who make up a large proportion of the “80″ statistic within the industry. They weren’t looking in the first place; had to be coerced into taking a look at your offer and then you spend weeks even months following up with them to see if they’re ready to join.

The Power Of Attraction Marketing

Targeted prospects will seek you out. Why? Because they’re ready. They’re looking for a home business opportunity. They want to improve their current lot in life and they are going to be receptive to the possibilities.

And when you place your marketing and promotion in front of these people then that’s when the magic begins to happen.

Be warned though, it’s not a given that they’ll just join your business – there is still a lot of work to do but at least you’ve got something to work with. And if you do, these people will eventually become your members of your “20″ group.