The subject of pre-selling is one that’s not really understood by most internet network marketers. Those that do and apply it reap the benefits however, one of the more disturbing aspects is there are those who know it’s a powerful concept yet ignore it because it takes too much time to get a prospect from interested to join up.
So what is pre-selling? Basically, it’s a series of messages to prospects taking the form of giving value where trust is then created. It’s designed to show a prospect that you know what you’re talking about and in time, a prospect will see you as an important part of their future business growth.
The following is a story all too familiar in the internet network marketing world and while attraction marketing is a concept which has now been with us for some time, it seems there is a mountain of work to do to swing most MLMers around to the concept.
It’s a syndrome called desperate marketer and it is so obvious and rarely gets any results that’s it’s a wonder why people just don’t wake up to the fact that by coming at a prospect like a “bull at a gate” just serves to drive them away.
Not knowing who your target market will just about be a surefire recipe to failure in your inter-network marketing business. Why? Because the chances you’ll run into rejection are increased significantly if you prospect “willy nilly.”
In other words, talking to everyone who you think might be interested in a business opportunity is unprofessional, hit and miss and will get you enough rejection to “sink a battleship.” And if you keep hearing no long enough your self esteem then starts to crumble and when when that happens it’s time to get out. And many do!
As far as network marketing tips are concerned, if there is one you should write out and plaster on your wall it’s this…”Never come across as a desperate marketer.”
Network marketing is full of desperate marketers yet the sad part is, many just don’t realize they are acting desperate and it generally stems through poor training and mentoring. Those who are classed as desperate marketers are the ones who go at a prospect from the moment they meet them either personally or on the phone and hammer them with their offer.
How do you get people to find your network marketing based opportunity? It’s a vexing question for the majority of network marketers and in more than 90% of cases, most suffer what is known as lead drought once they have exhausted their initial leads list.
Don’t despair though, the internet can very well be the answer to your prayers and if you haven’t looked at the benefits of implementing attraction marketing techniques online, then you are missing out in a big way.
The art of network marketing pre-selling is a skill most overlook. The normal MLM way is to tell prospects how great their opportunity is. They want to tell them how great the product is. They want to let them know that unless they join today, then they are going to miss out big time.
The point these MLMers are missing is at no stage using this process are they giving their prospect any real reason to join. The prospects simply wants to know how they are going to get there. This type of approach misses the aspect of giving value first before asking for the signature.
You have started a new home based business You want to share your excitement with others and grow your business. Where to you go from here?
There are many ways go sell a product or service, but the tried and true method of face to face interaction just can’t be beat. Meeting people face to face can be hard to do at first, but with an in home meeting you can do it in a more relaxed setting. This method has been used to sell everything from lingerie to kitchen utensils to jewelry. Basically, if it can be sold, I am sure it has been sold in a home meeting somewhere.
The term attraction marketing has become a fashionable one in the network marketing arena but do you really know what it means?
Basically, it means attracting prospects into your leads funnel who find themselves there without you needing to go out and hassle people to take a look at a business opportunity. In other words, you put your message in front of a targeted and hungry network marketing or home business seeking crowd and people respond to it by contacting you for more information.
One of the most misunderstood aspects about prospecting in your MLM home business is following up with a prospect once they enter your sales funnel.
Did you know that many network marketers are taught that some will and some won’t and to simply move on. It’s one of the anomalies about being true to an upline and following all the advice they give. This type of advice can cost you big time.
Why?
We already know that network marketing is about storytelling, and whoever tells the best story wins the immediate sale, enrollment, and recruit. We’ve talked about the first part of business that’s crucial to success – the opportunity story.
Now, let’s look at how to master your product story.
As you keep being a “product-of-the-product” by using it, retailing it, and forever talking to everyone about it, you automatically and irresistibly sponsor more and better people and show those around you how effortless it is to do the business, so they will automatically and axiomatically do the same or more.
